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A PRACTITIONER'S GUIDE TO BUSINESS ANALYTICS: Using Data Analysis Tools to Improve Your Organization’s Decision Making and Strategy
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The Definitive Guide to Using Analytics for Better Business Decisions
"A must-read for anyone who is directly or indirectly leading or managing an analytics function--and anyone who wants to make better decisions based on analytics, not just intuition or an 'overemphasis on industry knowledge, which crowds out good analytics.'" -- Charlotte E. Sibley, President, Sibley Associates, a bioPharma consulting company
"Over the long term, those who show the greatest imagination, grow the right skills, build the deepest organizations, and follow rigorous statistical practice will reap the greatest rewards from their analytics efforts. A Practitioner's Guide to Business Analytics lights the way." -- Thomas C. Redman, PhD, the Data Doc, Navesink Consulting Group
"Executives beware. This is not your typical management book. This book contains real information from analytical professionals who are outside the executive bubble. . . . Hold on to your seat and be prepared to change the way you think about leaders, leadership qualities, and leadership skills needed for future success in the changing business landscape." -- Thomas J. Scott, Director/Advisor, Marketing Sciences Solutions, TGaS Advisors
"Randy Bartlett has written an important and useful book, filling at least some of the large void between books that exhort managers to think more analytically without explaining how, and overly technical books that only quantitative analysts would appreciate. Particular strengths are the recommendations about how to organize to integrate analytical expertise into decision-making and the guidance about how managers can assess whether they are getting good analytical advice." -- Douglas A. Samuelson, D.Sc., President and Chief Scientist, InfoLogix, Inc., Annandale, VA; quantitative analyst, inventor, entrepreneur and executive
About the Book:
The real tragedy of a company failing while using analytics is the fact that its leaders will have the data to explain the failure, but they won't have the capabilities in place to filter the data and convert it into actionable business insights. One implication of Big Data is that we need to adapt . . . quickly. A Practitioner's Guide to Business Analytics integrates powerful strategies for leveraging analytics inside a business with a how-to playbook of tactics to make it happen.
The case for competing based on analytics is clear, but until now, there hasn't been authoritative guidance for inciting a corporate community to evolve into a thriving, analytics-driven environment. This hands-on book gives you the tools, knowledge, and strategies to capture the level of organizational commitment you need to get business analytics up and running in your company. It helps you define what business analytics is, quantify the exponential value it brings to an organization, and show others how to harness its power to gain advantage over competitors.
Accomplished business information professional Randy Bartlett brings his comprehensive coverage to life with firsthand accounts of using business analytics at brand-name global companies. Through in-depth examinations of success stories and failures in analytics-based decision making and data analyses, he fully prepares you to:
- Assess your company's analytics needs and capabilities, and develop a strategic analytics plan
- Steward the three pillars of Best Statistical Practice and accurately measure the quality of analytics-based decisions and data analyses
- Build and organize a specialized Business Analytics Team to lead infrastructural changes
- Upgrade the foundation that supports business analytics--data collection, data software, and data management
- Create the essential synergy for success between the Business Analytics Team and IT
Effectively integrating analytics into everyday decision making, corporate culture, and business strategy is a multifront exercise in leadership, execution, and support. The specialized tools and skill sets required to succeed are finally in one resource--A Practitioner's Guide to Business Analytics.
- Sales Rank: #313058 in Books
- Brand: Brand: McGraw-Hill
- Published on: 2013-02-05
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .90" w x 6.20" l, 1.21 pounds
- Binding: Hardcover
- 256 pages
- Used Book in Good Condition
From the Author
Randy Bartlett, PhD, is a business analytics leader with more than 20 years of business experience and 9 years of training in statistics at Iowa State University and Texas A&M University. His experience includes performing analytics, reviewing analytics, leading analytics teams, and making analytics-based decisions. He has worked at Applied Research Associates, AHQR, AstraZeneca, Bell South, BMS, Fannie Mae, Infosys, Inspire/Merck, JDA Software, NHA, PricewaterhouseCoopers, The Associates/ Citigroup, UnitedHealthcare, Wells Fargo, and other companies. Recently he helped build a new Business Analytics practice and developed Big Data and CoE offerings.
From the Inside Flap
The real tragedy of a company failing while using analytics is the fact that its leaders will have the data to explain the failure, but they won't have the capabilities in place to effectively filter the data and convert it into actionable business insights. One implication of Big Data is that we need to adapt ... quickly. A Practitioner's Guide to Business Analytics integrates powerful strategies for leveraging analytics inside a business with a how-to playbook of tactics to make it happen.
The case for competing based on analytics is clear, but until now, there hasn't been authoritative guidance for inciting a corporate community to evolve into a thriving, analytics-driven environment. This hands-on book gives you the tools, knowledge, and strategies to capture the level of organizational commitment you need to get business analytics up and running in your company. It helps you coherently define what business analytics is, quantify the exponential value it brings to an organization, and show others how to harness its power to gain advantage over competitors.
Accomplished business information professional Randy Bartlett brings his comprehensive coverage to life with firsthand accountants of using business analytics at brand-name global companies. Through in-depth examinations of success stories and failures in analytics-based decision making and data analyses, he fully prepares you to:
* Assess your company's analytics needs and capabilities, and develop a strategic analytics plan
* Steward the three pillars of Best Statistical Practice and accurately measure the quality of analytics-based decisions and data analyses
* Build and organize a specialized Business Analytics Team to lead infrastructural changes
* Upgrade the foundation supporting business analytics--data collection, data software, and data management
* Create the essential synergy for success between the Business Analytics Team and IT
Effectively integrating analytics into everyday decision making, corporate culture, and business strategy is a multi-front exercise in leadership, execution, and support. The specialized tools and skill sets required to succeed are finally in one resource--A Practitioner's Guide to Business Analytics.
From the Back Cover
You have the answer to your next business decision--analytics shows you how to find it
In today's marketplace, knowing what happened isn't good enough. You need to know what happens next. A Practitioner's Guide to Business Analytics gives you the tools and skill sets you need to use your company's data to make more analytics-based decisions.
Business analytics works--and there's an abundance of empirical data to prove it. How to establish the multitude of systems that maintain robust analytics has remained obscure--until now! This cutting-edge volume spells out solutions to all the strategic challenges of applying analytics to a corporate culture. Through a holistic approach to adapting existing corporate decision-making and statistical analysis, it walks you through building a dynamic architecture that raises the sophistication of management's business intelligence.
Today's top businesses compete for tomorrow's market share by using analytics, and A Practitioner's Guide to Business Analytics enables you to advance your company's competitive position by putting you in the driver's seat to:
* Inspire and develop the personnel and teamwork for an analytics-driven corporate culture
* Establish ongoing improvements to analytics, analytics-based decisions, and the measure of your company's performance delivering both
* Implement best practices of data collection and management, as well as the right suite of software tools to execute them
Illustrated with deconstructed examples from the author's experience practicing analytics at global companies, A Practitioner's Guide to Business Analytics will be one of the most important business books on your shelf.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Not what I expected
By Arthur P. Smith
While I believe I learned a few good ideas from reading this book, It is definitely not a "guide" I would recommend to others. The author occasionally shares opinions (for example on the importance of speed) but most of the book seems occupied with laundry-lists of ways you can do things (often repeated without much detail) where I would have liked to see more real guidelines recommending one way above another. The book particularly emphasizes "qualifications" meaning expertise (training, experience) - ok, fine, but then you don't need to repeat it 50 times. And the examples provided - largely from scientific literature or the recent financial collapse, don't seem very directly applicable to anything I'm interested in. I realize when you're addressing a cross-industry audience you won't catch everyone's fancy so maybe it really works for other people. It was not what I was expecting though.
2 of 2 people found the following review helpful.
Falls somewhat short of its goal
By N. Tuzov
The purpose of this book is to provide advice on how to set up a business analytics infrastructure in a corporation. Among other things, the author describes various roles that exist in a fully developed analytics team:“business quants” possess an advanced degree in a quantitative discipline and work mostly with data performing quantitative modeling. “Expert leaders” are experienced business quants who lead analytics projects. “Ordinary managers of analytics” have formal authority to manage business quants, but they don't have much of quantitative training. This book is mostly addressed to the expert leaders, ordinary managers, and similar individuals who either have or are interested in acquiring leadership and managerial responsibilities in the business analytics area.
While reading, I had a distinct feeling that the author is very experienced and knowledgeable, but for some reason he decided to share his expertise in a manner that made the book far less useful than it could have been. Most of the time he dispenses advice in way too general terms, with few specific examples from the industry. “There are countless examples of corporations that closed their doors or were severely impacted by a single poor decision, let alone a series of them” - says the author on p 138. I was excited when I reached it, thinking that he eventually decided to share some of those anecdotes in detail, but to no avail. If only the book had contained 5-10 more of such examples, it would have been far more effective in reaching its goal; in addition, it would have appealed to a far broader subset of analytics professionals, including business quants.
2 of 2 people found the following review helpful.
Great book for those working as a business analyst / manager / leader
By George V
This book gives real world insights of how business analytics plays out in the real world. It walks through the basics of managing data and analytics best practices. The author makes a strong case for the business need for analytics, some of which I will shamelessly borrow to justify my own internal analytics project :-) I also enjoyed the writing style of Mr. Bartlett. he kept it as light and easy as possible. The footnotes were particularly funny.
This book is not academic, full of boring equations. However, if you work in or lead a real world analytics group, and you work in a typical company (with its typical data / analytics shortcomings), this book will help you understand the opportunities and start toward realizing them
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