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Strategies for E-business: Creating Value through Electronic and Mobile Commerce, by Tawfik Jelassi, Albrecht Enders
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"Strategies for e-business" is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e-business, without the hype. This very readable book is clearly the culmination of years where Jelassi, in particular, has remained on the forefront of making e-business very relevant to the practising manager, gleaning deep insights from case research on how firms use e-business to gain competitive advantage, and his own leading academic research." "Prof. Andrew Boynton, Director of the Executive MBA, IMD Lausanne Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the 'dot.bomb' disasters? This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.Ideal for MBA students, upper level undergraduates and practitioners, Strategies for e-Business provides the reader with tools for analysing twenty-eight original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies. The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond. Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France. Albrecht Enders is an Associate with The Boston Consulting Group, Cologne, Germany
- Sales Rank: #1912609 in Books
- Published on: 2004-10-24
- Original language: English
- Number of items: 1
- Dimensions: 9.98" h x 1.15" w x 7.79" l,
- Binding: Hardcover
- 672 pages
Review
"Overall the proposal is a good one and a much needed one." Rana Tassabehji, Bradford
�"The strategic focus of this book is a unique feature that will be appreciated by final year undergraduates, postgraduates and practitioners." Mark Xu, Portsmouth
�"I have used several of the case studies that Jelassi has produced in my own teaching and find them to be invaluable...This will become, in my opinion, one of the gbest textbooks on e-commerce. It combines case studies with a serious and respected intellectual perspective.. I would definitely adopt it - books like this are rare." Neil Pollock, Edinburgh
"Case studies are central to our e-business strategy module ... I will include the text as part of the modules as soon as it is available." Simon Snowdon, Liverpool
�"I find the proposed case studies very attractive. Excellent proposal, specially well adapted to a European audience." Yves Pigneur, HEC, Lausanne
From the Back Cover
Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the �dot.bomb� disasters?
This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.
Ideal for MBA students, upper-level undergraduates and practitioners, Strategies for e-Business provides the reader with tools for analysing 28 original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies.
The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond.
"Strategies for e-Business is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e-business without the hype. This�highly readable book is clearly the culmination of years where Jelassi, in particular, has remained�at the forefront of making e-business�particularly relevant to the practising manager, gleaning deep insights from case research on how firms use e-business to gain competitive advantage, and his own leading academic research."
Professor Andrew Boynton, Director of the Executive MBA, IMD Lausanne
"This textbook is a great resource for everybody who is active in e-business. The comprehensive case studies outline the new pillars for success: a solid business model and well-founded strategy adapted to the unique characteristics of the digital world."
Philipp Justus, Managing Director, eBay Germany
"I have used several of the case studies that Jelassi has produced in my own teaching and find them to be invaluable...This will become, in my opinion, one of the best textbooks on e-commerce. It combines case studies with a serious and respected intellectual perspective. I would definitely adopt it - books like this are rare."
Neil Pollock, Lecturer in e-Business, Management School and Economics, The University of Edinburgh
The practical approach of this book inspires the reader to create value with e-business. It breaks down the barriers between conventional business and e-business. The carefully-researched and well-written case studies vividly demonstrate how to achieve sustainable advantage through new technologies.
Haider Rashid, Chief Information Officer, ABB Group
Tawfik Jelassi
is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France
Albrecht Enders is an Associate with The Boston Consulting Group, Cologne, Germany
Most helpful customer reviews
5 of 5 people found the following review helpful.
Learn all you need in 10 days!
By Mehdi Ghazisaeedi
Jelassi's book, just like his class, divided in two main parts. One third of the book (about 200 pages) covers introducing the key terminology and evolution of e-business, the e-business strategy framework and a road map for e-business strategy formulation with in 10 chapters. The rest contains case studies on e-business.
Strategies for e-Business is a very useful textbook for three kinds of readers:
First instructors, because of containing 28 real-world in-depth case studies which they cover spans from the grassroots of e-commerce, to the rise of the internet and burst of the bubble in 2000 until present. About 10 of these cases referred as examples in the concept part for several times. Also PowerPoint slides of figures and tables from the book and teaching notes for the case studies are available at companion website.
Second students, participants enrolled in MBA and Masters programmes. As an intentional student point of view I strongly suggest this book because of the ease of English literature that the authors used in writing the book. With having IELTS 6 or TOFEL 550, you can easily read the concept parts with in 10 days. Also there are lots of figures and artwork that is very useful.
Third senior managers, as it is starting from the first step you do not need to have any pervious academic knowledge about marketing or e-commerce, every thing you need is inside the book. It is something like a marketing book with the focus of e-commerce. Also there are lots of Financial Times articles provided in side of the concept part that beside of offering the reader comment from the business press to complement the academic debate it would not makes you bored, as if you are reading your favorite magazine.
Mehdi Ghazisaeedi,
MSc. student in Marketing and e-Commerce.
2 of 2 people found the following review helpful.
Excellent cases
By Mr. Panah Mosaferirad
As an MBA student, I deeply value a book that explains concepts clearly and has useful cases. Well, this book is it. It has about 30 cases at the end of it, which is much more than other books offer. Also, considering the topic, which unfortunately doesn't get much respect in B-Schools anymore, this book does a great job of explaining the e-biz concepts. Overall, I recommend this book to MBA students in MIS/Ebiz/Ecommerce.
1 of 1 people found the following review helpful.
Dated material and shallow contents
By C. Trasorras
Slight dissapointment. I have a MBA and a 10+ years experience in marketing and sales, but I am totally new to e-business. Thus, I found the first part of the book both shallow in strategy contents (if you have read any specific material on strategy, you'll probably feel the same, if not, it makes a pretty good start) and too light in e- business specificity.
As for the cases, they are interesting and smartly chosen, but the materials are dated. Many of the companies no longer exist, or have changed so much than the issues raised as future challenges now lack interest or seem downright clumsy. An update is badly needed. Still, as I am new to this field I found very interesting things that have triggered certain insigths that I feel are on the rignt track. Mixed feelings, then.
If the update arrives, It still would be a good book for students or for anyone wishing to get a set of mind as they approach a field new to them. In the strategy field, it will be beaten by specific strategy literature, but if they manage to cover all that's has happened in the last 7 years in the leading companies in this field, the image of e- business strategy in motion would be really enriching.
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